Monday, January 12, 2009

Are Diamonds Forever?

Another in the “for you” reading series. There’s an old article from a 1982 issue of the Atlantic Monthly titled Have You Ever Tried to Sell a Diamond? It’s a long but fascinating read. And it’s not just about what the title says. It chronicles the growth and consolidation of diamond mining and more importantly, marketing.

In times past, a woman’s jewelry used to be her financial safety net, at least in cultures like India. Gold makes up the bulk of a typical collection, followed by silver. Diamonds are a relatively recent addition. Read on to find out why a diamond may not be a woman’s best friend after all.

From the website of Atlantic Monthly: Have You Ever Tried to Sell a Diamond?

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